Transforming Your Business Through Expert Franchise Development
Franchise Marketing
IQ Franchising works with you to develop an effective marketing program focused on building a strong brand; a balanced focus of:
Benchmarking initiatives;
Establishing organizational consistancy; and
Combining the "4 Ps" with the "4 As"
4 Ps (Business Centrict): Product, Price, Place, Promotion
4 As (Customer Centrict): Acceptability, Affordability, Availability, Awareness
Marketing Manual - The Strategy
IQ Franchising works with you to develop a marketing and branding strategy that provides uniformity throughout the franchise network— consistent across all communication channels—from print materials and in-store décor to display ads, and franchisee and corporate websites.
We understand that growing customers’ demands and constant competitive pressure requires ensuring your business is positioned as high quality suppliers, sensitive to the demands of the market.
To help you achieve your marketing objectives, we work with you to measure the businesses' performances by objective external criteria: the customers’ needs, and the strategy and tactics of competitors.
Our commitment
IQ Franchising is committed to working with you to develop a marketing strategy that properly reflects the model’s attributes, provides guidlines for network uniformity, and a focus on providing customer value. We will work with you to retain a marketing firm specializing in marketing for franchisors; and who know how to drive local traffic and revenue, lower cost per lead and increase unit sales.
Empowering small business growth through franchising - creating great communities everywhere!
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