Transforming Your Business Through Expert Franchise Development
Franchise Marketing Department
Franchise Marketing
Your brand is one of your most import assets!
IQ Franchising works with you to develop an effective marketing program focused on building a strong brand; a balanced focus of:
Benchmarking initiatives;
Establishing organizational consistancy; and
Combining the business centric 4 "P's" focus with the customer centrict 4 "A's" focus.
4P's: Product, Price, Place, Promotion
4A's: Acceptability, Affordability, Availability, Awareness
Marketing Manual - The Strategy
IQ Franchising works with you to develop a marketing and branding strategy that provides uniformity throughout the franchise network- constant across all communication channels—from print materials, to in-store décor to display ads, franchisee websites and the corporate site.
We understand that growing customers’ demands and constant competitive pressure requires ensuring your business is positioned as high quality suppliers, sensitive to the demands of the market.
To help you achieve your marketing objectives, we work with you to measure the businesses' performances by objective external criteria: the customers’ needs, and the strategy and tactics of competitors.
Our commitment
IQ Franchising is committed to working with you to develop a marketing strategy that properly reflects the model’s attributes, provides guidlines for network uniformity, and a focus on providing customer value. We will work with you to retain a marketing firm specializing in marketing for franchisors; and who know how to drive local traffic and revenue, lower cost per lead and increase unit sales.
Our mission
Empowering small business growth through franchising - creating great communities everywhere!
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